Diy Crafts for Kids at Home Trend Report

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It is a publicly traded company in the United States.We designed and made products for him.

1. **Chunky Building Blocks**




- Extra-large wooden/foam blocks with rounded edges
- Develops spatial awareness & hand-eye coordination
- Example: Stacking rainbow arches or animal-shaped blocks

2. **Washable Stamp & Finger Paint Kits**
- Non-toxic washable paints with palm-sized stampers
- Encourages color recognition & creative expression
- Bonus: Add texture tools (sponges, bubble wrap)

3. **Peel-and-Stick Mosaics**
- Pre-cut foam stickers with simple patterns (animals/flowers)
- Enhances fine motor skills & pattern recognition
- Tip: Use themed boards (farm/zoo) for storytelling









4. **Sensory Play Dough Kits**
- Soft, non-toxic dough with safety tools (plastic rollers/blunt cutters)
- Strengthens hand muscles & stimulates tactile senses
- Pro Tip: Add natural scents (vanilla/peppermint)

5. **Threading Toys**
- Oversized wooden beads/giant pasta with thick cords
- Improves bilateral coordination & sequencing skills
- Theme idea: Make edible jewelry with cereal loops

6. **Tear-Free Collage Kits**
- Pre-cut colorful paper shapes + glue sticks
- Introduces basic composition & material exploration
- Extension: Add natural materials (leaves/feathers)











Key Safety Features to Prioritize:
✓ ASTM/EN71 certified materials
✓ No small detachable parts (choking hazard test)
✓ Rounded edges & smooth surfaces
✓ Washable/non-staining components
✓ Lead-free/BPA-free certifications

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with product recommendations and creative ideas tailored for young children





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Torn Paper Collage



Let toddlers tear colored paper (pre-cut into large pieces) and glue them onto a template (e.g., animal shapes, trees).









Why it works



Minimal tools needed; tearing paper develops fine motor skills.







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Paper Plate Masks



Decorate paper plates with markers, stickers, or yarn to make animal faces.









Reusable Sticker Pads



Pipsticks Preschool Sticker Pads (reusable stickers for storytelling or scene-building).








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reusable stickers for storytelling or scene-building

















Avoid Liquid Glue: Opt for glue sticks or dots to prevent spills












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Quick Cleanup: Use washable products and easy-to-store organizers

















Embrace Imperfection: Let toddlers explore textures without worrying about “perfect” results.









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Focus on Prep: Pre-cut materials and use contained tools (e.g., glue sticks vs. liquid glue).

















Embrace Imperfection: Let toddlers explore textures without worrying about “perfect” results.

Scratch Art Paper Production Process

Base Layer PreparationA sturdy paper or cardstock is chosen as the base. Heavyweight paper (e.g., 120–200 gsm) is preferred to prevent tearing during scratching.The base is coated with a layer of brightly colored pigment (e.g., oil pastels, wax crayons, or acrylic paint). Multiple colors are often layered or blended for vibrant effects.Topcoat ApplicationA black scratch-resistant coating is applied over the dried color layer. This is typically a mix of black acrylic paint and liquid soap (to create a brittle texture) or India ink.The coating must be thick enough to fully obscure the colors beneath but thin enough to scratch smoothly.DryingThe paper is left to dry completely in a dust-free environment. Uneven drying can lead to cracks or peeling in the topcoat.FinishingSome manufacturers add a protective sealant or laminate to enhance durability.

How to Choose High-Quality Scratch Art Paper

Smooth, Even TopcoatThe black layer should appear uniform without cracks, bubbles, or thin spots. Test by lightly scratching a corner—it should peel away cleanly.Vibrant Underlying ColorsOpt for papers with rich, saturated base colors. Dull hues will produce lackluster designs.Thick, Durable BaseAvoid flimsy paper. High-quality scratch art paper should feel rigid and resist bending.Easy ScratchabilityThe topcoat should scratch off effortlessly with light pressure (using wooden styluses or toothpicks) without flaking or leaving residue.Reputable Brands & ReviewsTrusted brands like Melissa & Doug or Strathmore often ensure consistent quality. Check customer reviews for feedback on scratch performance and color payoff.

Bonus Tips for Use

Tools: Use pointed but non-sharp tools (e.g., wooden stylus, chopstick, or coin) to avoid tearing the paper.Pressure Control: Apply gentle, consistent pressure to create crisp lines.Storage: Keep scratch art paper flat and dry to prevent warping or topcoat damage.

1. Market Positioning & Audience TargetingObjective: Align the brand with summer-themed creativity and family bonding.Core Audience:Parents of children aged 4–12 (primary decision-makers).Grandparents or caregivers seeking educational activities.Differentiation:Position as “Summer Creativity Catalysts” that combine fun, learning, and screen-free time.Highlight eco-friendly materials and STEAM (science, art, engineering) integration.2. Seasonal Product StrategyObjective: Create urgency and relevance for summer-specific needs.Product Line Expansion:Launch limited-edition kits: Beach Adventure Box, Backyard Science Crafts, Travel-Friendly Mini Kits.Bundle products with summer accessories (e.g., sunscreen, reusable water bottles).Pricing Tactics:Early-bird discounts for pre-summer purchases (May–June).“Buy 2, Get 1 Free” bundles for siblings or group activities.3. Omnichannel Marketing CampaignsObjective: Maximize visibility across touchpoints.Digital Channels:Social Media:TikTok/Instagram Reels: 15-second DIY hacks using summer items (ice pops, shells).Pinterest: Share “Summer Craft Idea Boards” for parents.Email Marketing:Send “Summer Survival Guides” with weekly project ideas to subscribers.Offline Channels:Partner with summer camps, libraries, or toy stores for in-person workshops.Distribute free samples at family-friendly events (e.g., beach cleanups, festivals).4. Content & Community EngagementObjective: Build trust and loyalty through storytelling.Educational Content:Blog/YouTube: “5 Crafts to Boost Your Child’s Creativity This Summer.”Webinars: Host “STEAM Summer Craft” sessions with educators.User-Generated Content (UGC) :Run a hashtag campaign: #SummerCraftHero – encourage parents to share kids’ projects.Feature top UGC on the brand’s website and social channels.Parent Communities:Create a private Facebook group for DIY tips, troubleshooting, and exclusive offers.5. Partnerships & CollaborationsObjective: Amplify reach through strategic alliances.Influencers:Partner with parenting bloggers and kid-friendly YouTubers for unboxing/review videos.Brand Collaborations:Co-create kits with eco-conscious brands (e.g., recycled material suppliers).Team up with family resorts to offer branded craft kits as part of their summer packages.Non-Profit Tie-Ins:Donate kits to underserved communities, promoting “Buy One, Give One” campaigns.6. Data-Driven PromotionsObjective: Optimize ROI through targeted tactics.Retargeting Ads:Use Facebook/Google Ads to re-engage visitors who viewed summer products.Flash Sales:Offer “Beat the Heat” discounts during peak summer weeks (July–August).Loyalty Programs:Reward repeat customers with points redeemable for fall craft kits.7. Post-Summer StrategyObjective: Sustain momentum beyond the season.Feedback Loop:Send post-summer surveys to gather insights for next year’s planning.Evergreen Products:Convert top-selling summer kits into year-round products (e.g., “Campfire Crafts” → “Indoor Winter Crafts”).Back-to-School Tie-In:Promote DIY organizational kits (e.g., pencil holders, desk decor) in late summer.Key Metrics to Track:Sales conversation rate for summer-themed kits.Social media engamentCustomer retention post-summer By focusing on seasonal relevence,community-driven storytelling ,and strategic partnerships,this plan ensures the brand stays top-of-mind while addressing the unique needs of families during summer break.